We always get excited when we see something new and special in advertising. We’ve sorted through all of the last month’s outdoor advertisements and picked our absolute fav. All the below have cost the brands slightly extra but the end result seems so worth it! Lovin’ it!
Number 5 – McReward
McDonalds have big spends and the best creative minds behind their campaigns and this one is no exception. DDB in Stockholm created this ‘trash bag billboards’ to promote a recycling initiative that allowed customers to exchange 40 cans for a Big Mac. So clever!
Number 4 – Corona Sun Beam
Canada can be a bit like Ireland when it comes to lack of any sign of the phantom sun and this gave Corona a smart idea for their latest activation. Toronto agency Zulu Alpha Kilo used a giant reflector screen affixed to a crane to shine a sun beam onto a shady beer garden. Sure to bring a smile to peoples faces!
Number 3 – KLM Live High Five
To celebrate their first transatlantic flight from Amsterdam to New York KLM installed two digital screen installations, with a live video and sound link. One in front of the Rijksmuseum in Amsterdam, the other in New York, with the Flatiron Building as a backdrop. “A window on two worlds” which gave people the chance of winning a free ticket if they connected across the world with the universally recognised success sign of a high five.
This gives me a warm fuzzy feeling inside!
McDonalds have big spends and the best creative minds behind their campaigns and this one is no exception. DDB in Stockholm created this ‘trash bag billboards’ to promote a recycling initiative that allowed customers to exchange 40 cans for a Big Mac. So clever!
Number 4 – Corona Sun Beam
Canada can be a bit like Ireland when it comes to lack of any sign of the phantom sun and this gave Corona a smart idea for their latest activation. Toronto agency Zulu Alpha Kilo used a giant reflector screen affixed to a crane to shine a sun beam onto a shady beer garden. Sure to bring a smile to peoples faces!
Number 3 – KLM Live High Five
To celebrate their first transatlantic flight from Amsterdam to New York KLM installed two digital screen installations, with a live video and sound link. One in front of the Rijksmuseum in Amsterdam, the other in New York, with the Flatiron Building as a backdrop. “A window on two worlds” which gave people the chance of winning a free ticket if they connected across the world with the universally recognised success sign of a high five.
This gives me a warm fuzzy feeling inside!
The best of Outdoor from around the world
Number 2 – Ikea Rock-Climbing Apartment Billboard
To herald the opening of it’s 30th store in France, Ikea tipped an apartment on its side, and made a rock climbing installation out of it. From the creative heads at Ubi Bene the nine meter tall wall was too tempting for passersby not to take a ramble on!
Mr Kipling – Life is better with cake
This is the first time i’ve seen an edible billboard (although please let me know if more are out there!) and my belly approves :-). JWT London arranged 13,360 individual Mr Kipling cakes in a delicious display of imagination in Westfield London. yummmm, life definitely is better with cake!
To herald the opening of it’s 30th store in France, Ikea tipped an apartment on its side, and made a rock climbing installation out of it. From the creative heads at Ubi Bene the nine meter tall wall was too tempting for passersby not to take a ramble on!
Mr Kipling – Life is better with cake
This is the first time i’ve seen an edible billboard (although please let me know if more are out there!) and my belly approves :-). JWT London arranged 13,360 individual Mr Kipling cakes in a delicious display of imagination in Westfield London. yummmm, life definitely is better with cake!
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